How leading PR firms are leveraging AI to drive strategic innovation and measure impact
Why expertise in Meta’s expansive ecosystem is key to brand success
The benefits of being a social CEO, how to get started and best practices for social CEOs
+ foreign deepfakes influencing US elections
+ AI complacency threatens PR creativity
+ in favour of purpose-drive PR
+ top brands on TikTok
"AI is a huge opportunity to use our creative communications skills to get the best value out of it."
+ Ogilvy launches service to manage rogue influencers
"AI is meant to augment existing workflows rather than replace people."
AI tools will empower PR pros to refine their strategies, improve efficiency, and stay ahead in an ever-evolving media landscape.
+ Nailing the narrative
