Stuart Bruce - Purposeful Relations

Today’s guest on the Comms Dart Podcast is Stuart Bruce of PR Futurist and Purposeful Relations, a consultancy that advises PR teams on improving performance.

Stuart is a public relations innovator. He has 30+ years experience across all aspects of public relations, communications and corporate affairs. Today he specialises on advising communications teams and agencies on improving performance using AI, technology, data and analytics, measurement and evaluation, culture change, learning and professional development.

He works globally and has advised clients such as Google, Nestlé, Rolls-Royce, Network Rail, European Commission, the Ukrainian government, Motability, Sage, Commonwealth War Graves Commission, Northern Housing Consortium, Tourism Ireland, NICE, Leo Burnett and Finsbury Glover Herring.

He is Global Executive Committee member of the World Communication Forum Association in Davos and former director of the CIPR where he is a chartered member and fellow. Stuart regularly provides media comment and judges industry awards.

Podcast contents

• 00:15 Stuart introduces himself

• 02:50 How has the industry changed due to technology

• 07:08 The golden age of social media

• 8:38 The Global CommsTech report Stuart published

• 11:17 Budget issues when it comes to using tech in comms

• 13:52 The trends Stuart is seeing in CommsTech

• 15:12 Stuart's comms analysis of the 2024 UK General Election

• 19:34 How comms teams are currently using AI

• 31:16 More disruption is coming

• 34:16 Stuart's advice to young people in 2024

• 37:30 Stuart's personal philosophy to continue to enjoying his work