Isabella Williamson - Tyde AI

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Welcome to The Comms Dart podcast, your go-to source for the latest information and stories about the technological power shifts shaping communications, media and the world around us.

Today’s guest is Isabella Williamson of Tyde AI, a consultancy that helps businesses integrate Generative AI to enhance their operations.

Isabella has led Generative AI projects for agencies and in-house communications and marketing teams, assisting decision-makers in creating strategies, optimising workflows, developing AI training programmes, and managing risk.

She has provided AI training to notable organisations such as Mubadala and Edelman and has spoken about the impact of AI on business operations at events like GITEX and Seamless.

Before founding Tyde.AI, Isabella led Emerging Technologies for a UAE-based government advisory firm, focusing on the application of these technologies to strategic communications.

In this podcast, we cover:

• 00:00 The transition from communications to AI consultancy

• 03:30 Divided views on AI impact; hype persists

• 09:04 AI integration in business processes: challenges and benefits

• 10:23 AI can automate information logging for efficiency

• 14:26 Focusing on problems before seeking solutions

• 16:43 Domain experts with AI enthusiasm excel

• 20:42 AI poses a threat to content agencies

• 24:34 ChatGPT isn't the only generative AI option

• 27:59 Involving HR and nontechnical people in AI projects

• 32:59 Third-party tools raise ethical and security concerns

• 34:23 Challenges in the ethical use of AI tools

• 40:15 Specialised AI tools becoming more prevalent and affordable

• 41:35 Companies will seek AI-empowered comms professionals

• 47:01 Efficiently learn about AI from experts

• 48:38 Seeking specialist AI input is better than figuring out alone